As Senior Producer at GIPHY, I led a 25-member team through the entire production process, from pitch to delivery, for Busch Light's GIPHY Ads campaign, creating 43 custom pieces of live-action GIF content.
PROCESS
With Art Director Parker Jackson’s brilliant creative vision, I led end-to-end content production translating Busch Light’s bold, outdoorsy brand into the GIPHY universe with pitch-perfect brand alignment.
To enable on-set alignment in real time, I coordinated a live stream connecting our hybrid crew with our out-of- state client and agency stakeholders.
Completed under budget within 8 weeks, the campaign achieved double the guaranteed amount of online impressions, positioning Busch Light as the must-drink summer brand!
99,400,000+ IMPRESSIONS
INTERMEDIATE FRENCH
“Intermediate French” is a fictionalized web series inspired by my real-life experience moving to Paris as a gay Mexican-American. With cultural baggage, and romanticized expectations in tow, I stumble through the privileged world of expat life—searching for identity and belonging far from home. Web Series
This series has been featured by Paris media outlets and agencies including Messy Nessy Chic and Content Cooperative.
Creator, Writer, Producer, Director, DP, Editor, Sound
As an on-site producer for GIPHY’s high-impact SXSW 2025 brand activation, I directed top talent and hundreds of attendees in an immersive experience built around simple yet highly effective practical effects.
The result was a seamless, engaging event that captivated audiences and elevated the brand’s presence.
To support a company-wide initiative on non-English video content, I developed, produced, and co-directed GIPHY’s first Spanish-language editorial Clips campaign, “Fresas.”
Process
To optimize audience reach, I researched cultural trends and performance metrics, strategically selecting Mexican Fresa culture—a concept that resonates deeply within Mexico’s 124M+ Spanish-speaking population, the largest globally—while also engaging bicultural U.S. audiences.
I pitched the concept to Art Director Nicky Rojo who brought their own POV to the project, developing a distinct and clever visual identity. To sustain cultural authenticity, I sourced a Mexico-based consultant, local talent, and a bilingual crew, setting a new GIPHY standard for culturally-focused campaigns.
The 24 Clips and GIFs garnered billions of impressions, successfully driving significant engagement with GIPHY’s Spanish-speaking audience.